01. Scaling High-Ticket Offers
Burraq’s stock trading programs and apps have a high price point, making it difficult to find the right audience.
Burraq Clothing: $500k in Total Sales with $80k Ad Spend
The Challenges:
02. Limited Data Sharing
Due to confidentiality concerns, gathering and showcasing detailed results was restricted.
03. Complex Target Market
The stock trading niche requires precision in targeting an audience ready to invest in high-ticket items.
Key Issues Identified:
Costly Customer Acquisition
Attracting high-ticket clients without a finely tuned funnel resulted in higher-than-expected acquisition costs.
Ad Strategy Misalignment
Initial ad strategies lacked the focus needed to engage Burraq’s niche audience effectively.
Our Approach:
Optimized Ad Strategy for High-Ticket Offers
Developed ad campaigns that resonated with Burraq’s audience, emphasizing the value of his premium programs and apps.
Tailored Messaging & Creatives
Crafted messaging and creatives to align with the financial and personal goals of Burraq’s target demographic.
Progressive Scaling
Worked closely with Burraq to progressively scale ads, testing and refining strategies to optimize performance without compromising profitability.
Results:
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